Partners have the ability to target logged-in users who have declared data for use in their online profile, including postcode location, age, gender, interests and hobbies. RICH DATA SET: Through the use of rich 1st party declared data, you can ensure that you are targeting the right people on which ever section of the site you choose.
NEW AUDIENCES: There is a low cross over between OASIS and RSVP (10%), with over 60,000 new members joining every month, RSVP/Oasis provide a continuously refreshed audience.
Nearly half of Australian singles have tried online dating, making RSVP and Oasis an effective way to tap in to a large pool of the Australian population.
With RSVP and Oasis, you can target people and not pages.
Based on the IPO price, the group has a market value of about US.9 billion.
Online dating throws all of those excuses out the window because every dating site has you fill out a profile when you join so you have tons of things that you can use to start a conversation.
Online dating gives you a quick alternative and introduces you to loads of single people in your area that you may have never met otherwise.
Love comes at a price – and this is good news for online dating sites.
But how do they actually make money in a competitive market?