Dating as an institution is a relatively recent phenomenon which has mainly emerged in the last few centuries.
This period of courtship is sometimes seen as a precursor to engagement or marriage. Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and social media are a powerful combination. Here’s the good news — email also implies a special relationship with the reader; a relationship that will get more of your messages read, even with subject lines that wouldn’t work in other headline contexts.You might not reach the average college freshman, but for slightly older types (you know, the ones with the money), email is still the way to go in many lucrative mainstream niches. Let’s take a look back at headline fundamentals, the specifics that apply to subject lines, and the “secret sauce” that makes email your top conversion channel.The subject line from Work Life, “Everyone Hates The Boss. Tell your audience the brutal truth and explain how your business can help.If you take a joke too far, you can offend your audience.The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.While the term has several meanings, the most frequent usage refers to two or more people exploring whether they are romantically or sexually compatible by participating in dates with the other.I used the subject line above in a cold recruitment email and received a 70% open rate along with a 25% conversion rate.Because it was a cold email, I made sure to tell the recipient where I came across their photos in the body of the email, followed by a quick introduction to the company.This subject line shows that flattery is a great way to get your recipient’s attention.However, you want to make sure that you are not baiting your recipients with this subject line and then trying to sell your services.