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Who knew that THIS is the trick to getting the most out of your online dating profile?

But, here's the other interesting statistic—only about 20% of online daters say it's working for them, which is defined by whether they're dating, in a relationship, engaged or married as a result. A good ad works and gets a response, which is the intended result; a bad ad gets ignored and is a tremendous waste of time, money and resources.

It's not creeps sexting you pictures of their junk; it's not gold-diggers out for free meals; it's not married people secretly looking for a little action on the side; it's not scammers or catfish preying on lonely people in an attempt to extort money.

Believe me, I've heard all the horror stories in my work as a relationship coach.

If you do the quick and simple math there, that means that 80% of online daters are NOT getting the result they think they're paying for on those sites. As a former award-winning advertising copywriter before I got into relationship coaching, this is incredibly obvious to me, but to most it's not.

I don't know about you, but those odds suck if you ask me. That's because its job is to get attention, cause engagement, pique curiosity, create a favorable impression and generate a response. If you asked me to safely split an atom, let's just say I wouldn't sound or look nearly as smart as I might in this particular area.

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