Online dating growth

In Asia, Tinder is the most-loved app among users, followed by Badoo, Momo, Paktor, YYC, Heartbeep and i Pair: Meet your Match.

Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and "game-ified way of engaging with other people." Crafting snappy blurbs and swiping right or left are a lot easier and less time-consuming than writing a painstakingly detailed profile for a traditional dating site like Ok Cupid.

The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.

In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.

Average time spent daily by users on mobile dating apps Users of Grindr, for instance, give more than half an hour per day to use the app.

Meanwhile, users of OKCupid, Match and Tinder devote 13 to 15 minutes of their day to find the best date.

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